During the Great Depression, two breakfast cereal companies made very different choices.
Post, the industry leader at the time, slashed its marketing budget in fear. Kellogg’s, on the other hand, doubled theirs — investing in advertising, product development, and a bold push into radio (the modern-day podcast). The result? Kellogg’s overtook Post and never looked back.
This story isn’t just a footnote in business history — it’s a roadmap for what to do in economic uncertainty.
Fast forward to today: Tariffs, instability, and a golden window of opportunity
Trump’s newly implemented tariffs are causing waves across multiple sectors: from retail and manufacturing to agriculture and energy. Some companies are pulling back, cutting costs, and hitting pause on their marketing.
This is your Kellogg moment.
If your competitors are slowing down their SEO and content investment, that’s your signal to speed up.
Why SEO during downturns is your smartest move
- Less competition, more visibility
When others cut their SEO budget, it’s easier for your website to rank higher in Google. It’s basic supply and demand — fewer people bidding for attention means your brand gets seen. - Search doesn’t stop
Whether you’re in healthcare, hospitality, finance, or software — people are still searching for what you do. SEO ensures they find you first. - SEO builds momentum
Google rewards consistency. Investing in SEO today means you’re climbing the ladder while others sit still — and that momentum carries into the recovery.
What’s included in our SEO Retainer Services?
At Cartmell, we provide full-service support with our Website Maintenance and SEO Retainer Services, including:
✅ Content Updates — Fresh content tailored to your industry and keywords
✅ Performance Monitoring — Track what’s working and where to improve
✅ Plugin & Core Updates — Keep your WordPress or Joomla site safe and fast
✅ SEO Strategy & Execution — Backlinking, keyword research, and on-page optimization
✅ Monthly Reports — Transparent, easy-to-understand results
💬 “Our site is ranking better now than ever — and we didn’t need to hire an in-house team.” — Client in Manufacturing sector
